Lifecycle Marketing Manager

Zagreb, Croatia (Hybrid)

The Role in a Nutshell

As the Lifecycle Marketing Manager at TradeLocker, you own the conversion and retention funnel. Your mission is to map out the entire trader journey, from the moment they click a partner's link to their 1,000th trade. You will design, execute and optimise multi-channel retention loops and in-app experiences (in-app banners, native modals, tooltips, push notifications, and dynamic emails) to guide traders through key behavioural milestones.

What You'll Be Doing:

  • Designing and executing the end-to-end lifecycle strategy for retail traders, focusing on onboarding, activation, retention, and churn prevention.
  • Own key retention metrics including Open/Click Rates, Conversion Rate, Net Retention Rate (NRR), Churn Rate, and Customer Lifetime Value (LTV).
  • Run continuous A/B tests on subject lines, incentive types, send times, and audience segments to optimize channel performance and user engagement.
  • Ensure all communication comply with regulatory requirements and implement responsible triggers to detect at-risk behaviour.
  • In-App Messaging & Product Nudges: Design and deploy contextual in-app nudges, modals, banners, and milestone alerts (e.g., first closed position celebration, risk-management tips after losing streaks, new feature announcements) directly inside TradeLocker.
  • Cross-Functional Collaboration with Product: Partner closely with Product Managers and UI/UX Designers to ensure in-app messaging feels native, seamless, and unobtrusive to active trading workflows.
  • Partner with Data Engineering teams to manage API integrations, webhooks, and customer data platform (CDP) feeds, ensuring real-time syncing of subscriber profiles and behavioral triggers.
  • Onboarding & Habit Formation: Build interactive guided tours, checklists, and progressive onboarding flows to shorten time-to-first-trade (TTFT) and drive repeated daily/weekly active platform usage.
  • Trader Journey Interventions: Identify drop-off points across the trader lifecycle (demo-to-live transition, margin calls, post-loss churn) and create automated interventions to re-engage inactive accounts.

What We're Looking For:

  • Minimum of 4 years of proven experience in Lifecycle Marketing, CRM, or Retention Marketing, ideally within Fintech, Trading, or high-growth SaaS.
  • Technical Mastery of Automation: Deep experience with event-based CRM tools (ideally Customer.io, Braze, or similar). You must think in "If/Then" logic.
  • Data-Driven Mindset: Ability to analyze complex user data and translate it into automated marketing strategies.
  • Deep Understanding of the Trading Market: You understand the psychology of a trader and the milestones that lead to long-term platform loyalty.
  • Excellent English Skills: Exceptional written and verbal communication skills (any other language is a plus).

The gross salary range for the Lifecycle Marketing Manager position is between €3000 and €3500 monthly, depending on your experience.

What You Can Expect From Us:

  • Join a team that’s shaping the future of the trading technology industry. At TradeLocker, we are proud to be one of the world's top 5 forex trading platforms.
  • You'll be part of a dynamic, fast-growing company in an exciting industry, with plenty of opportunities for professional development.
  • You will work with a talented and passionate group of people who are dedicated to building an exceptional product.
  • We believe in empowering our teams. You will have the freedom and responsibility to own your domain.

Interested in learning more? Let's get to know each other better. Send us your CV, we can't wait to hear from you!

Lifecycle Marketing Manager

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Lifecycle Marketing Manager

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